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CRISIS... Again in a fashion?

[analysis]

People say there is a crisis in the world. Some even try to make future forecasts, expressing at times absurd opinions and assumptions.

We agree: there is a crisis. And to some extent it has affected many fields in our lives. But since Fashion Point talked about fashion business, the question that interests us the most is whether the crisis has affected directly what we write about, namely the fashion world in general and the fashion accessories in particular. This is the main question we would try to answer in this issue. We will find out whether manufacturers and designers perceive the global crisis as a stimulus to development or they are shutting down in panic their manufacture. We will consider how the makers and designers adjust their business strategy and what anti-recessionary solutions they offer to customers.

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Headlines

	CRISIS... Again in a fashion? [analysis] [read article]
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	Karl Lagerfeld makes special gift for the "Russian seasons” [news] [read article]
	Designers create crisis management collections [fashion] [read article]

Designers create crisis management collections

[fashion]

Designers have decided to make the most of the crisis and many had approached the subject creatively. For example, the Ukrainian designer Andre Tan on Ukrainian Fashion Week has presented an anti-recessionary collection in smart couture style called “Comfortable luxury”. According to Andre, the woman under any circumstances wishes to look elegant, stylish and sexy. “Comfortable luxury” is filled by positive spirit. The basic idea of a collection is the multi-functionality of each item. Warm and weightless down-padded coats and jackets transform into dresses. Other representative of the Ukrainian fashion, Alexey Zalevsky, has also expressed his own vision of economic situation: his models went on a catwalk in T-shirts with the wording “I love crisis!”.

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Fashion Point is published quarterly by Accessories Agency Ltd.
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